🎉 Don’t miss this one—it’s our special 200th episode!📅 Wednesday, 2/26/25🎙️ The Master Connector Show with Steve Spiro, The Master Connector & Rob Genovesi, Brand Builder🔥 Episode 200: "Unlock the Power of Yes"🌟 Special Guest: Ezio Sabatino🔑 Unlocking the power of yes starts with understanding how people make decisions every single day.💡 Whether in business or life, every interaction is an opportunity to influence, and when done ethically, it leads to real, lasting connections.📖 Dr. Robert Cialdini’s groundbreaking research on the 7 Universal Principles of Ethical Influence gives us a framework to guide these interactions with integrity.🤝 Principles like reciprocity, social proof, and scarcity are at play in every conversation, shaping the choices people make—whether they realize it or not.🎤 I love speaking about this on stages because once you understand these principles, you can use them to create win-win outcomes in networking, sales, and leadership.⚡ The Small Big concept proves that even the tiniest shifts—like tweaking how you ask for something or when—can lead to massive results.✅ Ethical persuasion isn’t about manipulation; it’s about aligning with human behavior to create meaningful impact.🌍 The best connectors and leaders don’t force people to say yes—they create the right environment where yes is the natural response.🚀 Mastering the art of ethical influence is the game-changer that turns small actions into big success.👨‍🏫 About Our Guest: Ezio Sabatino🏆 With an impressive three decades of experience, Ezio Sabatino is a passionate marketing leader who has excelled in all facets of integrated marketing and communications, consistently driving increased revenue and expanded market share.🎯 Currently serving as the Chief Influence Officer at Sabatino Marketing, LLC, Ezio is closely affiliated with the Cialdini Institute.📜 As one of only 667 individuals worldwide (and the only one in CT) certified by Dr. Cialdini in Ethical Influence, Ethical Online Influence, and Ethical Online Reputation Management, Ezio is a true expert in this space.📊 His career includes leadership roles at Access Health CT, EmblemHealth, and ConnectiCare, where he achieved a remarkable 38% growth in brand awareness and led marketing campaigns that secured #1 market share positions.🎓 Ezio holds a Bachelor of Science degree in marketing with a minor in psychology from Sacred Heart University in Fairfield, CT.🐶 Beyond his professional expertise, Ezio loves dogs (especially rottweilers and boxers), is a Green Bay Packers shareholder and fan, and enjoys Bruce Springsteen and Billy Joel concerts.🏆 Biggest Takeaways:🧠 Understand how people make the decisions they make every day.📖 Be introduced to the 7 Universal Principles of Ethical Influence and persuasion based on the groundbreaking work of Dr. Robert Cialdini.🎯 The Small Big—small things you can do by using these principles effectively and in an ethical way to gain the biggest results.📢 Be sure to tune in and celebrate our milestone 200th episode with us!#EthicalInfluence#NetworkingSuccess#MasterConnectorShow