We're living in the age of the personal brand, in particular the personal brand which is native to social media. In mine and Jonty's opinion there is no better platform to start building that brand than LinkedIn, whether you're a student, CEO or photographer. For those of who have never heard of this amazing social media platform - this episode will give you the lowdown on what the platform is, how to optimize your profile and how to create content native to the platform. To those who are familiar with LinkedIn, this will motivate you even more to continue taking advantage of the platform's massive organic reach. Please reach out to me on LinkedIn with any feedback you have or tweet me @lucabers with your thoughts! We hope you enjoy the episode!