Global digital transformation consultant Alicia Paterson joins the show today to discuss one of the largest areas companies miss in executing their digital vision. In this episode we look at the key roles your organization needs to build a successful API program, and how the API Product Owner helps your business understand customer demands, promotes an outside-in perspective, and navigates your continuously shifting market landscape. Who builds products for your organization today? Do you know the real expectations your customers have? How do you escape the API integration mindset? Listen to this episode to learn how your business and technology teams can come together to make the shift that unlocks the full power of your company's digital vision.