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Measuring your marketing success is crucial for small business owners. In this episode of BrandKramp™ , Aileen Casey covers four important metrics: conversion rate, engagement rate, click-through rate, and customer acquisition cost. 

She discusses why each metric matters and what to look for when analyzing them. Aileen also provides tips on how to access and use analytics platforms like Google Analytics, Meta, and LinkedIn. 

Overall, this episode provides easy, actionable steps to measure marketing success and make every marketing dollar count.

Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com