🎙️ Episode 1: Why Your Marketing Isn’t Working (And What to Do About It)

Welcome to the first episode of the Growth-Minded Marketing Podcast! Hosts Steve Phipps and AnnieLaurie Walters kick things off by tackling a challenge many B2B business leaders face: marketing that feels scattered, unclear, or ineffective.

They introduce the GUIDE™ Marketing Framework—a five-part approach designed to bring clarity, focus, and real results to your marketing efforts. Whether you're a CEO or a marketing lead, this episode lays the groundwork for aligning your marketing with your business goals and building trust with the right audience.

You’ll learn:

• Why marketing often feels like it’s not working
• How to align marketing with your business strategy
• The role content plays in educating and earning trust
• Why sales and marketing need to be on the same page

👉 Take the free B2B Marketing Assessment at wayfindmarketing.com to see where your strategy is strong—and where it needs work.

GUIDE™ Framework Highlights:
 00:00 – The Marketing Struggle Most Businesses Face
 00:34 – Welcome to the Growth-Minded Marketing Podcast
 01:20 – Why Marketing Often Misses the Mark
 02:57 – The GUIDE™ Framework at a Glance
 05:04 – G: Generate Your Strategy and Story
 08:20 – U: Upgrade Your Online Presence
 12:12 – I: Inform with Content
 17:25 – D: Develop and Execute a Sales Plan
 22:11 – E: Evaluate and Adjust
 24:12 – Final Thoughts + What’s Coming Next

🔗 Links & Resources from This Episode

• Take the free GUIDE™ Marketing Assessment: wayfindmarketing.com/b2b-marketing-assessment
• Learn more about the GUIDE™ Framework: wayfindmarketing.com/b2b-marketing-framework/
• Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center/ 
• Blog: What We Mean by Strategy First Marketing (And Why It Matters)
• Blog: What Is the Big 5? Your Foolproof B2B Content Marketing Strategy

Connect with us on LinkedIn:

• Steve Phipps
• Annie Laurie Walters