What does it really mean to “start with the end in mind”? How do we move the data strategy conversation into the boardroom? Digital transformation is common corporate speak these days, but can there really be one when it is not backed by a data strategy? All three make up a top-rated gathering of the smartest chief data/digital officers to address those pressing questions and offer expert insights. It is time to embrace the new era, one where business should converge with data.