All businesses have goals, missions, visions and targets they aspire to. But what drives companies towards achieving those aspirations? Is there an elaborate data strategy that the entire company owns? Or is it just boardroom talk? Either way, it is a business outcome that needs to be achieved. Through the eyes of seasoned practitioners and consultants who have been on the ground with hundreds of businesses, global, regional, and across different industries, we find out how leading companies successfully converge business insights and data and their business aspirations. Pick up practical insights that you can take back to your boardrooms and achieve the same.