The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deister welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling revenue. Corey emphasizes the importance of specializing in vertical markets to sharpen positioning and implement effective go-to-market strategies. The discussion also highlights the role of AI in content creation, competitive analysis, and streamlining standard operating procedures. Additionally, they explore the necessity of customer intimacy and the establishment of client advisory boards to maintain trust and avoid potential pitfalls in client relationships.

Takeaways:

• AI's impact on marketing will escalate in the next few years, requiring strategic adaptation.
• Success in B2B marketing involves establishing relationships before initiating outreach to potential clients.
• Agencies should focus on vertical markets to differentiate themselves and enhance sales effectiveness.
• A peanut butter strategy in marketing spreads resources too thin; specialization is essential.
• Customer intimacy is crucial in maintaining trust and avoiding missteps with clients.
• Using AI for competitive analysis can help agencies identify unique positioning in the market.

Links referenced in this episode:

• anyone.not.everyone.com

Companies mentioned in this episode:

• Scorpion
• Adobe
• Broadcast.com
• Pete's Coffee and Tea
• Art of Tea