Summary

On this episode of Amazon Data Dudes, host Will Christensen is joined by Brandon Chekits from Cellular Labs and Gilad from VAA Philippines. Gilad explains how VAA recruits and trains virtual assistants from the Philippines to work with Amazon sellers, focusing on skills, motivation, and attention to detail. VAA's rigorous process results in a 1% acceptance rate for VAs who then undergo specialized training for different seller needs like PPC and social media. Their VAs are trained in Seller Central and relevant Amazon seller data to provide ongoing support.

Timestamps

[00:01:10] Amazon-focused Virtual Assistants.

[00:07:18] The intersection of people and data.

[00:11:17] The value of data.

[00:14:15] VA impact on PPC management.

[00:18:33] Automating Amazon advertising campaigns.

[00:21:10] The Superman syndrome.

[00:26:37] Delegating for business growth.

[00:29:16] Delegating tasks effectively.

[00:32:04] AI for SOP creation.

[00:35:20] Understanding mental models in business.