Summary

In this conversation, Ernesto Chanona discusses the critical distinctions between marketing and business development, emphasizing the challenges that arise from their separation within organizations. He highlights the importance of empowering clients to manage their own business development efforts, aiming for a sustainable operational model that reduces dependency on external support.
 

Keywords

marketing, business development, client empowerment, operations, business strategy

Takeaways
 

• Ernesto Chanona emphasizes the importance of aligning marketing with business development goals.
• Cultural competency is crucial for international business success.
• The life sciences industry faces challenges due to funding shifts post-pandemic.
• Ernesto's journey from education to entrepreneurship highlights adaptability.
• American Business Development Corporation focuses on sustainable business development strategies.
• Networking and partnerships are key to business growth.
• Ernesto shares his passion for teaching and cultural exchange.
• The role of business development in client acquisition is highlighted.
• Ernesto discusses the impact of geopolitical factors on investment.
• The importance of genuine connections in business is emphasized.
   

Chapters
 

• 00:00:01 Introduction and Sponsor
• 00:00:34 Guest Introduction: Ernesto Chanona
• 00:01:19 Ernesto's Journey and Insights
• 00:02:11 Business Development Strategies
• 00:04:55 Career Path and Challenges
• 00:08:29 Entrepreneurship and Growth
• 00:11:03 Client Services and Partnerships
• 00:16:33 Lead Generation and Conferences
• 00:21:40 Differentiators and Industry Trends
• 00:27:55 Future Initiatives and Cultural Competency
   

FOLLOW ERNESTO : https://www.linkedin.com/in/ernestochanona/
 

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST 
 

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. 

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work
 

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!