Unlock the secrets of B2B marketing success with expert insights from Dave Taylor, who brings over 15 years of marketing experience to the table. This episode dives deep into the importance of leveraging digital tools to connect with your audience effectively, emphasizing that successful B2B strategies require a nuanced understanding of customer interactions and touchpoints. Discover how to harness the power of AI and data ownership to elevate your marketing efforts, ensuring you're not just competing but leading in your industry. Dave also highlights the significance of creating engaging video content and maintaining consistent communication across various platforms. Don't miss the chance to transform your digital strategy and drive real results for your business!

Takeaways:

• Business owners must embrace digital marketing and understand its impact on their bottom line.
• Building customer relationships in B2B requires at least 25 distinct touchpoints over time.
• Utilizing data effectively enables targeted advertising and can transform B2B marketing strategies.
• Video content is becoming increasingly essential for B2B marketing efforts, despite lagging behind.
• AI is infiltrating marketing tools, and businesses should explore how it can enhance their strategies.
• Conducting a gap analysis is crucial for identifying marketing opportunities and missing touchpoints.

Links referenced in this episode:

• infrontmarketing.ca
• www.linkedin.com
• www.instagram.com/infrontYYC

Companies mentioned in this episode:

• Rockstar
• Celsius

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