In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which allows companies to compare their performance against industry benchmarks.

They also delve into Fedor's personal background, sharing his journey from working in customer support to becoming a partnership manager. The episode provides valuable insights into how businesses can leverage data to improve their marketing strategies and achieve better performance.

Topics Discussed:

• Who is Databox
• Using marketing metrics
• The value of analyzing your marketing program metrics
• What are Benchmark Groups

To learn more about Fedor, connect with him on LinkedIn at: https://www.linkedin.com/in/fedor-simic/  

To connect with Marketing Refresh, visit: MarketingRefresh.com