Unlock the secrets of B2B marketing as Brett Deister engages in an insightful conversation with marketing expert Alex Love from Riva Solutions. They delve into cutting-edge strategies and AI insights that will shape B2B marketing in 2024, emphasizing the importance of humanizing content and leveraging employee-generated insights. Alex shares her extensive experience, shedding light on the delicate balance of marketing within the government contracting space and the effective use of platforms like LinkedIn for relationship building. Discover actionable tips to enhance your B2B engagement and navigate the evolving landscape of digital marketing. Stream now to stay ahead of the curve and elevate your marketing strategies!

Takeaways:

• Building a strong B2B marketing strategy requires a focus on digital content and relationship building.
• Leveraging employee-generated content can enhance engagement and expand your marketing reach effectively.
• Utilizing LinkedIn for community building and engagement is crucial in B2B marketing efforts.
• Informal video content is becoming increasingly important, moving away from highly polished production.
• Training all employees to share and engage with company content can amplify visibility.
• AI tools like ChatGPT should be used as assistants, not replacements for human creativity.

Companies mentioned in this episode:

• Riva Solutions
• Dunkin
• Costco

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