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Unlocking Behaviour Change Podcast Episode 40: How COM-B can help understand and tackle the intention-action gap
Robert has been wondering whether the updated COM-B is enough of an advance to merit the label COM-B 2.0! But more importantly, Robert and Jamie drill down on the concept of 'intention' and explore the intention-action gap. This leads to evidence-based tips for increasing the chances that we will do what we intend to do using the COM-B model.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange
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By Robert WestRobert has been wondering whether the updated COM-B is enough of an advance to merit the label COM-B 2.0! But more importantly, Robert and Jamie drill down on the concept of 'intention' and explore the intention-action gap. This leads to evidence-based tips for increasing the chances that we will do what we intend to do using the COM-B model.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange