Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition.