Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drives performance before, during and after a split.