In this episode, we sit down with Frida Waywell, founder of LOCUS, to explore how holistic practitioners can tap into brand partnerships as a meaningful and aligned revenue stream—even without a large social media following. As the influencer landscape shifts, brands in the wellness space are moving away from traditional lifestyle influencers and toward trusted experts with engaged, niche communities. That means practitioners like you—who hold genuine client relationships and specialized knowledge—are becoming highly valuable partners in the marketing world.

Frida shares practical, no-fluff strategies on why brands are prioritizing practitioner partnerships in 2025 and beyond, along with how even a small, loyal client base of 20–50 people can attract paid collaborations. She also tackles on tracking outreach, following up, and building long-term brand relationships, and creating partnerships that feel authentic and supportive to your audience. Tune in and learn how to turn your practice into a platform for aligned collaboration in the growing world of conscious brand marketing.

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