Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger.