Overview:

Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode of the Building Great Experiences podcast, Drew Burdick sits down with Jennifer Borchardt, Senior Vice President of Digital Transformation at Merevie Consulting, to dive deep into the concept of inclusive experiences. Jennifer shares her insights on the broader meaning of inclusivity beyond just accessibility, emphasizing the need to consider people with language barriers, financial challenges, and even those facing unexpected life changes. They explore how designing with inclusivity in mind not only benefits society but also drives business success by reaching underserved customer segments. From co-creating with diverse voices to tackling inclusivity in elder care, Jennifer highlights powerful examples of how companies can make a difference.

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