Discover how to expand your wedding business into the lucrative world of CORPORATE EVENTS with insights from Susan Southerland, a seasoned wedding and event business entrepreneur. 

Learn how corporate events can stabilize your cash flow and create new revenue streams. 

Don't miss out on Susan's upcoming course to kickstart your corporate event planning journey. 

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EPISODE SHOW NOTES BLOG: https://brandeegaar.com/unlocking-corporate-events/

=========================

JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator 

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd 

========================= Wedding Pro CEO Summit: Lowest Price, Limited Tickets. Grab Your Ticket Now!!! Support the Show.

214. Unlocking Corporate Events: A Profitable Path for Wedding Pros w/ Susan Southerland

Welcome to the Wedding Pro CEO Podcast, where we dive deep into the world of wedding industry entrepreneurs and help you take your business to new heights! 

Join fellow wedding business entrepreneurs as we uncover the strategies, insights, and stories of successful wedding professionals who have built thriving businesses in this dynamic and competitive market.

 Each week, your host, Brandee Gaar, a seasoned industry expert and CEO of Blush by Brandee Gaar, brings you exclusive interviews with top wedding industry pros!&nbsp; 

This weekly podcast is for planners, photographers, florists, caterers, and more!! You will gain valuable knowledge and practical tips on sales, marketing, branding, client management, and the latest trends shaping the wedding industry and the business leaders that create incredible events for a living.

 Whether you're a seasoned pro or just starting out, this podcast is your go-to resource for actionable advice and inspiration. 

Get ready to elevate your business skills, learn from industry leaders, and discover innovative ideas that will set you apart in the wedding industry.

 Tune in to the Wedding Pro CEO Podcast every week and unlock the secrets to running a successful wedding business. 

Become motivated to transform your passion into profit and create unforgettable experiences for couples on their special day. Are you ready to become the CEO of your wedding empire? 

Let's dive in!

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

Entrepreneurship

Self-Improvement

In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing?

Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness of different lead sources. 

You'll gain practical tips on tracking lead conversion, blending paid and organic strategies, and making data-driven decisions to grow a successful wedding business without feeling overwhelmed.

Lead Tracker: https://brandeegaar.com/leadconversion

How to get leads from IG into your sales funnel: https://brandeegaar.com/the-surprising-instagram-strategy-that-turns-followers-into-paying-clients/

=========================

EPISODE SHOW NOTES BLOG & MORE: 
https://brandeegaar.com/244  

=========================

JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator         

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd         

========================= Support the Show.

244. Are WeddingPro and Zola Wasting Your Money?

Welcome back Wedding Pros! In this podcast episode, I react to an article, headline reads: We used ChatGPT as our wedding planner — it saved us $5,000 (eye roll)

So today I want to reiterate the irreplaceable value of professional wedding planners and debunk myths about using AI for wedding planning. 

Join me for my take on those real scenarios where human expertise makes all the difference. 

Please follow the podcast for weekly insights that will help you ditch the overwhelm and build a profitable wedding business you love. 

=========================

EPISODE SHOW NOTES BLOG & MORE: 
https://brandeegaar.com/243   

=========================

JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator         

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd         

========================= Support the Show.

243. The Reality of AI in Wedding Planning

Do you run paid ads? This episode is dedicated to all my fellow wedding pros who’ve ever wondered about the right time to start leveraging Google Ads. 

I’m thrilled to share not just my own experiences, but also the deep insights from Mark Chapman of the I Do Society. 

In an increasingly digital marketplace, wedding pros can unlock immense value by expanding their advertising strategies beyond traditional methods. 

Platforms like Google Ads, Meta (Facebook and Instagram), and TikTok offer unique opportunities to reach targeted audiences efficiently. 

=========================

EPISODE SHOW NOTES BLOG: 
https://brandeegaar.com/242   

=========================

JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator         

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd         

========================= Wedding Pro CEO Summit: Lowest Price, Limited Tickets. Grab Your Ticket Now!!! Support the Show.

242. Are Paid Ads Right For You?

In this episode, we unpack the recent FTC ban on non-compete agreements and its implications for wedding industry professionals. Returning guest and  legal expert Paige Griffith, of the Legal Paige, helps to unravel the complexities of this regulation, providing practical advice on protecting your business amidst these changes. 

We discuss alternative contract clauses like confidentiality and non-solicitation agreements to safeguard your trade secrets and client lists. 

=========================

EPISODE SHOW NOTES BLOG: https://brandeegaar.com/241    

=========================

JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator         

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd         

========================= Wedding Pro CEO Summit: Lowest Price, Limited Tickets. Grab Your Ticket Now!!! Support the Show.

241. Understanding the FTC's Non-Compete Ban w/ Paige Griffith

In this episode of the Wedding Pro CEO podcast, I'm thrilled to bring you insights from wedding venue marketing expert Shannon Tarrant, creator of: Venue Help Desk: Expert consulting and support for venue managers. 

Together, we explore the nuanced challenges venue owners face and unpack targeted strategies to attract ideal clients and boost sales effectiveness. Tactics and tips all wedding pros will learn from. 

Whether you're directly involved in venue management or part of the wider wedding industry, this discussion is filled with actionable advice to help you excel.

=========================

EPISODE SHOW NOTES BLOG: https://brandeegaar.com/240    

=========================

JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator         

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd         

========================= Wedding Pro CEO Summit: Lowest Price, Limited Tickets. Grab Your Ticket Now!!! Support the Show.

214. Unlocking Corporate Events: A Profitable Path for Wedding Pros w/ Susan Southerland

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