Kassi Kincaid is a leading expert in creative leadership. She is a speaker, trainer, and author committed to helping people leverage their creativity to lead with greater impact and innovation. As the visionary behind Book Days — an international children’s literacy initiative — Kassi has seen how creative thinking can turn small ideas into global movements. Her journey from building a grassroots literacy project to inspiring professionals across industries fuels her mission: to equip leaders and teams with practical creativity frameworks that spark innovation, increase engagement, and drive meaningful change. 

Mentioned on the Show

• Kassi Kincaid’s website: https://www.kassikincaid.com/
• Learn more about Book Days: https://www.bookdays.org/
• Connect with Kassi on LinkedIn: https://www.linkedin.com/in/kassi-kincaid-speaker
• The Edge of Creativity by Kassi Kincaid: https://a.co/d/hSVLMqN
• Listen to Kassi’s podcast: https://pod.link/1714322040

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• Connect with O’Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/
• Learn more about O’Brien: https://obrienmcmahon.com/

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Timestamps

(00:00) Welcome to People Business.

(00:19) Meet Kassi Kincaid: Creative Leadership Expert

(05:06) How do you define creativity?

(10:15) How did the Book Days initiative come about?

(14:55) Creativity in kids vs. adults.

(19:06) Intrinsic vs. extrinsic motivation.

(27:05) What role does rest play with creativity?

(35:24) How do we bring creativity into our workplaces? 

(42:50) Is creativity something that can be learned?

(52:55) How can creativity improve our work success?

(55:05) Contacting Kassi and final thoughts on creativity.