What if intuition was your greatest business tool? In this episode, Vesna Luca explores the power of deep intuition with renowned Icelandic thought leader, author, and serial entrepreneur, Hrund Gunnsteinsdottir. Drawing on her extensive global experience in leadership, innovation, and systemic change, Hrund reveals how Iceland’s “InnSæi”—the sea within—can transform the way we lead, decide, and live.

Hrund explains that intuition is far from mystical; rather, it is a form of deep intelligence, blending embodied awareness with subconscious processing. She shares how cultivating rituals like daily journaling, contemplative walks, and meaningful pauses can unlock creativity, strengthen self-trust, and help leaders make courageous decisions under uncertainty. The conversation unpacks the threefold Icelandic concept of InnSæi: seeing within, seeing from the inside out, and the sea within, illustrating how personal transformation ripples out to shift organizations and systems.

Listeners will discover how modern leadership depends on authentic imagination, the courage to experiment, and the strength to embrace vulnerability—essential skills in times of continuous transformation. This episode will inspire leaders to trust their inner compass, build resilient teams, and lead with hope and curiosity. Hrund’s stories and insights offer practical guidance for anyone who wants to thrive amid complexity and create a more human-centered workplace and world.

On today’s podcast:

• The meaning and power of “InnSæi”—Icelandic intuition
• Building strong, innovative teams through self-awareness
• Daily rituals leaders can use to nurture intuition
• How imagination fuels hope and resilience
• Making high-stakes decisions in uncertainty

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