Marketing Notes from the Binder

Unlocking Digital Growth Strategies for Small Businesses in the Fastest-Rising Digital Segments


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In this episode of “Marketing Notes from the Binder,” Allen Stafford and the AI co-hosts break down the Fastest Growing Digital Segments 2025-2027 report, turning cutting-edge industry data into five actionable strategies for small business and e-commerce leaders. Discover how platforms like Reddit, Peacock, and iHeartRadio are unlocking new growth arenas, why retail media and CTV are dominating ad spend, and how a hybrid e-commerce model—balancing marketplaces with DTC—can future-proof your business. Packed with double-checked insights, this episode delivers practical solutions for reallocating ad budgets, conquering video production challenges, tracking results on emerging platforms, and seizing growth in booming product categories like health and food. Stay ahead, adapt boldly, and get ready to implement these margin-boosting tactics today.

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Marketing Notes from the BinderBy Allen Stafford