Join Brett Deister and digital marketing expert Brandon Leibowitz as they delve into the ever-evolving landscape of SEO and digital marketing. Brandon emphasizes the critical role of AI in shaping marketing strategies for 2024, including how it can enhance content creation and engagement. The conversation explores the challenges of email marketing and the importance of offering value to build strong customer relationships. Additionally, they discuss the necessity of leveraging data and analytics to maximize return on investment and maintain a competitive edge. Tune in for practical insights and strategies that can help businesses thrive in the digital realm.

Takeaways:

• Embrace AI tools in digital marketing but use them as a supplement, not a crutch.
• Understanding your audience is crucial; focus on platforms where they engage most.
• Create valuable content that answers user queries to boost shareability and SEO rankings.
• Backlinks remain essential—prioritize quality over quantity to enhance your site's authority.
• Engaging video content is increasingly important; it dominates social media and user preferences.
• Utilize data analytics from tools like Google Analytics to refine your marketing strategies.

Links referenced in this episode:

• seooptimizers.com

Companies mentioned in this episode:

• SEO Optimizer
• Starbucks
• Google
• Bard
• Ahrefs
• Semrush
• Moz

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