Are you ready to take your blog or content creation to the next level with dream brand partnerships? In this episode, I had the privilege of chatting with Justin Moore, founder of Creator Wizard and author of the upcoming book Sponsor Magnet. Justin specializes in helping creators like you find, negotiate, and secure brand partnerships that align with your platform and audience. If you’ve ever struggled with pricing, pitching, or finding the right brands to work with, this conversation is a goldmine of insights.

https://creativesonfirepodcast.com/episode174

Key Takeaways from the Episode 1. Shift the Power Dynamic

Many creators feel like they’re at the mercy of brands, but Justin flips that mindset. Brands need your audience and influence just as much as you need their support. Approach partnerships as a meeting of equals.

Tip: Avoid settling for “free product” collaborations. Your time, influence, and platform are valuable—charge accordingly.

2. The Art of Negotiation

Justin emphasizes the importance of avoiding pre-set pricing in media kits. Every brand partnership is unique, so tailor your pricing based on the brand’s objectives.

Justin’s Framework:

• When asked for your pricing, respond with: “Before I provide rates, can you share your goals and what success would look like for this campaign?”
• Follow up with a customized proposal offering multiple packages at different price points.

Pro Tip: Lean into the silence during negotiations—it’s often where the magic happens!

3. The Value of Audience Insights

Your audience is your greatest asset in pitching brands. Justin suggests conducting a psychographic survey to learn more about their preferences, habits, and challenges.

Why It Works:

• It highlights brands that resonate with your audience.
• It positions you as the perfect partner because you can show brands exactly how your audience aligns with their target customers.

4. Create a Pitching Habit

Don’t wait for brands to come to you. Justin stresses the importance of proactively pitching brands you love.

How to Start:

• Dedicate time weekly to reaching out to brands and following up on previous pitches.
• Nurture relationships by sharing relevant articles, insights, or campaign ideas.
• Build a “sales pipeline” of potential opportunities to keep the income flowing.

5. Understand Brand Vetting

Brands do their homework before reaching out. Ensure your blog and social profiles:

• Clearly show that you work with brands.
• Have updated contact information (include email addresses in plain text on social bios).
• Consistently align with your niche and brand voice.

Justin’s New Book: Sponsor Magnet

Launching on January 21, 2025, Justin’s book is packed with actionable strategies to:

• Attract dream brand partnerships.
• Price your services effectively.
• Execute partnerships seamlessly.

Pre-order now at sponsormagnet.com and gain access to exclusive bonuses like sponsorship trackers, negotiation scripts, and more!

How to Work with Justin

Justin offers several ways to level up your brand partnerships:

1. Brand Deal Wizard – A course designed to teach you the ins and outs of sponsorships.
2. Wizards Guild – A coaching program where you can get expert advice on pricing, pitches, and proposals.

Learn more at Creator Wizard.

Links Mentioned in the Episode:

• You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
• 2025 Content Planner for Content Creators
• Free Guide: Start Your Online Business Today

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