In this episode of 'Monetizing Your Mental Capital,' host Will Christensen talks with McCall, who shares her journey of monetizing mental capital through Amazon and Walmart. McCall discusses her success in sourcing unlisted products for Walmart and the importance of moving beyond Amazon for sellers. She provides strategies for leveraging best seller lists, keyword tools, and forming exclusive relationships with manufacturers on Walmart. Emphasizing the need for long-term thinking, McCall advises building brands or agencies rather than chasing quick money. She highlights essential books for developing a success-oriented mindset and shares insights on establishing a sustainable e-commerce business.

00:00 Introduction and Welcome

00:16 Guest Introduction: McCall's Journey

01:34 Why Amazon Sellers Should Listen

01:50 McCall's Success Story on Walmart

06:30 Strategies for Selling on Walmart

10:24 Tools for Walmart Sellers

11:14 Early Experiences with Monetizing Mental Capital

22:28 Advice for New Walmart Sellers

26:26 Final Thoughts and Recommendations

30:25 Conclusion and Contact Information