Chris Crosby discusses the importance of ecosystem-wide growth and unlocking exponential potential. He highlights the limitations of traditional hub and spoke models in partnerships and ecosystems, where applications or products create new silos and require integration. Instead, he advocates for interconnected systems of complementary applications that create new value and systems. He uses the example of his company, endeavor Cx, which connects CX vendors and partners with other companies in the ecosystem to create a more integrated and valuable solution for customers. This approach, he believes, will lead to growth and success in the market.

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