In this engaging episode of the Irrigation Insights Podcast, hosts Jacob and Ben dive deep into the nuances of running a successful irrigation business. Despite some audio challenges, the conversation is rich with insights as they welcome Garrett Bremer and Ben Kannenberg from Lone Star Irrigation & UpSurge.

Explore the benefits and challenges of various business models, including the service advisor approach and the use of field management software like Service Titan. The guests share their experiences with optimizing technician efficiency, sales strategies, and the importance of reading customer needs to maximize service outcomes.

The discussion also touches on the implementation of membership plans, their impact on customer loyalty, and how they can be used to enhance business value. With real-world examples and practical advice, this episode is packed with valuable information for irrigation professionals looking to improve their operations.

Whether you're interested in boosting average ticket sales, understanding customer acquisition costs, or learning about effective dispatching techniques, this episode offers a wealth of knowledge to help you navigate the complexities of the irrigation industry.