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Unlocking Engagement: How Minichat Can Boost Your Podcast Audience
We talk about an innovative digital marketing tool called Minichat and how it can be leveraged to enhance podcast engagement and boost conversions.
Tonnisha’s expertise and firsthand experiences with Minichat provide listeners with an in-depth understanding of its functionalities and applications, especially within the realm of social media.
What is Minichat?
Tonnisha explains how she stumbled upon Minichat while observing automated direct message interactions on Instagram. Minichat is described as a cloud-based chatbot platform that helps manage customer interactions across multiple channels, primarily within the metaverse—Facebook, Instagram, and WhatsApp.
After noticing automated responses on large Instagram accounts, she investigated whether Sprout Social, with whom she is an agency partner, offered a similar solution. When they didn’t, her research led her to Minichat. Intrigued by its potential, she began experimenting with it to understand how it automates engagement and interactions on social media platforms.
Tonnisha provides a thorough explanation of how Minichat operates. The platform automates responses to comments, messages, and inquiries from Facebook Messenger, WhatsApp, and Instagram. This is particularly useful for driving engagement and boosting conversions. She gives an example of how podcasters can use Minichat to automatically send a DM with a link to the latest episode when someone comments a specific keyword on their post.
By connecting social media profiles (such as Instagram), users can take advantage of Minichat’s AI-assisted setup and pre-made workflows and automations. These features make the platform accessible even to those who aren’t highly tech-savvy. Workflows can be customized for different episodes or campaigns, making it a versatile tool for ongoing engagement.
Tonnisha compares the free and paid versions of Minichat, noting that while the free version is effective, the paid version offers more convenience, particularly in managing multiple workflows. The free version requires manual updates for every new post, while the paid version allows for a more seamless and automated experience.
Tonnisha suggests various ways podcasters can use Minichat to grow their audience and engagement. For instance, asking followers to comment specific keywords can drive subscribers to the podcast, add them to mailing lists, or increase YouTube views. Minichat enables the setup of different links and workflows, providing a robust tool for multifaceted engagement strategies.
Brett and Tonnisha discuss using the free version of Minichat as a tool to perform A/B testing of different keywords and engagement strategies. This includes experimenting with posting schedules and seeing how different days affect engagement. They emphasize the potential for gaining valuable insights into follower behavior without necessarily committing to the paid version initially.
While Minichat automates initial interactions, Brett and Tonnisha stress the importance of continuing human engagement. Tonnisha shares that she still manually likes comments to show a personal touch.
Tonnisha notes that Minichat can serve as a modern-day social media community manager, automating responses and interactions. However, users should remain vigilant to ensure the automation aligns with the content and context of follower comments.
Key Moments
00:00 Instagram DMs via bots, not manual effort.
06:52 Paid version enhances efficiency; costs around $15/month.
08:03 Free version requires manual workflow updates; paid doesn't.
11:29 Test posting days to optimize podcast engagement.
16:16 Curious about future of bots in social media.
17:19 Engage daily on social media, balancing AI.
21:38 Networking leads to future opportunities and connections.
Subscribe to Tonnisha's Tip of The Month
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Don The Idea Guy
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2025 Brett Johnson, My Podcast Guy™
https://creativecommons.org/licenses/by-nd/4.0/
View all episodes
By Brett Johnson, My Podcast Guy™We talk about an innovative digital marketing tool called Minichat and how it can be leveraged to enhance podcast engagement and boost conversions.
Tonnisha’s expertise and firsthand experiences with Minichat provide listeners with an in-depth understanding of its functionalities and applications, especially within the realm of social media.
What is Minichat?
Tonnisha explains how she stumbled upon Minichat while observing automated direct message interactions on Instagram. Minichat is described as a cloud-based chatbot platform that helps manage customer interactions across multiple channels, primarily within the metaverse—Facebook, Instagram, and WhatsApp.
After noticing automated responses on large Instagram accounts, she investigated whether Sprout Social, with whom she is an agency partner, offered a similar solution. When they didn’t, her research led her to Minichat. Intrigued by its potential, she began experimenting with it to understand how it automates engagement and interactions on social media platforms.
Tonnisha provides a thorough explanation of how Minichat operates. The platform automates responses to comments, messages, and inquiries from Facebook Messenger, WhatsApp, and Instagram. This is particularly useful for driving engagement and boosting conversions. She gives an example of how podcasters can use Minichat to automatically send a DM with a link to the latest episode when someone comments a specific keyword on their post.
By connecting social media profiles (such as Instagram), users can take advantage of Minichat’s AI-assisted setup and pre-made workflows and automations. These features make the platform accessible even to those who aren’t highly tech-savvy. Workflows can be customized for different episodes or campaigns, making it a versatile tool for ongoing engagement.
Tonnisha compares the free and paid versions of Minichat, noting that while the free version is effective, the paid version offers more convenience, particularly in managing multiple workflows. The free version requires manual updates for every new post, while the paid version allows for a more seamless and automated experience.
Tonnisha suggests various ways podcasters can use Minichat to grow their audience and engagement. For instance, asking followers to comment specific keywords can drive subscribers to the podcast, add them to mailing lists, or increase YouTube views. Minichat enables the setup of different links and workflows, providing a robust tool for multifaceted engagement strategies.
Brett and Tonnisha discuss using the free version of Minichat as a tool to perform A/B testing of different keywords and engagement strategies. This includes experimenting with posting schedules and seeing how different days affect engagement. They emphasize the potential for gaining valuable insights into follower behavior without necessarily committing to the paid version initially.
While Minichat automates initial interactions, Brett and Tonnisha stress the importance of continuing human engagement. Tonnisha shares that she still manually likes comments to show a personal touch.
Tonnisha notes that Minichat can serve as a modern-day social media community manager, automating responses and interactions. However, users should remain vigilant to ensure the automation aligns with the content and context of follower comments.
Key Moments
00:00 Instagram DMs via bots, not manual effort.
06:52 Paid version enhances efficiency; costs around $15/month.
08:03 Free version requires manual workflow updates; paid doesn't.
11:29 Test posting days to optimize podcast engagement.
16:16 Curious about future of bots in social media.
17:19 Engage daily on social media, balancing AI.
21:38 Networking leads to future opportunities and connections.
Subscribe to Tonnisha's Tip of The Month
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Don The Idea Guy
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2025 Brett Johnson, My Podcast Guy™
https://creativecommons.org/licenses/by-nd/4.0/