In this episode of Customer Engagement 101, host Architaa Pandey sits down with seasoned marketer Kaustuv Dwivedi to delve into the exciting world of gamification in festive marketing. They shed light on how brands can leverage gamified campaigns to stand out in the bustling holiday season. From point systems and leaderboards to thematic challenges, explore the different ways in which gamification can enhance customer engagement and drive sales. Don't miss out on real-world examples from popular brands like Starbucks and learn valuable tips for implementing your own gamified campaign. Tune in and let the holiday festivities begin!