In this insightful episode recorded at the Novacom Summit in Stellenbosch, Ali Hussein Kassim welcomes Bra Amadou, Head of Airtel Money in Niger. They dive deep into the challenges and opportunities in Niger’s mobile money ecosystem, highlighting the low penetration of digital financial services in a cash-dependent culture. Bra shares his experience leading projects aimed at financial inclusion, including his role as Vice President of Niger’s National Solidarity Foundation. Together, they discuss the complexities of introducing mobile money to rural areas, the influence of Sharia law on financial services, and the importance of education campaigns to demystify digital payments. This episode provides a comprehensive look at the future of mobile money in Niger and West Africa, emphasizing collaboration between banks, mobile operators, and local agents.