This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

Let’s explore the Last Touch Attribution dilemma and understand why relying solely on it can be a slippery slope. We'll discuss alternative attribution models and strategies to break free from Google's tight grasp.

Join us as we navigate the complex terrain of digital marketing, revealing strategies to lessen Google's grip, optimize attribution, and steer your marketing efforts toward a more prosperous future. Whether you're a marketing professional or just curious about the digital landscape, this episode promises valuable insights and actionable takeaways.

The Conversion Stack is powered by OM Performance Marketing: https://www.growwithom.com/

Watch on YouTube: https://www.youtube.com/@omperformancemarketing