Understanding who your best customers are is the first step toward sustainable ecommerce growth. In this episode of Calashock Commerce Originals, we break down the essentials of creating an Ideal Customer Profile (ICP) - a powerful tool to sharpen your marketing, improve retention, and increase conversion rates.

You'll learn the difference between an ICP and customer personas, why ICPs are critical in both B2B and B2C ecommerce, and how to define key characteristics that drive smarter targeting. Whether you’re trying to refine your strategy or improve ROI, this episode delivers practical insights you can apply immediately.