Summary

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs. They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the importance of product-market fit before launching affiliate programs.

Takeaways

• Tye DeGrange has a diverse background in tech and marketing.
• Multi-channel strategies are crucial for SaaS growth.
• Understanding global onboarding differences can enhance marketing strategies.
• Common mistakes in partner marketing include treating it like programmatic advertising.
• Regular performance reviews are essential for optimizing partner programs.
• Influencers play a significant role in modern marketing strategies.
• Earnings per click is a key metric for partner marketing success.
• AI is transforming the landscape of partner marketing.
• Building trust with consumers is more important than ever.
• Product-market fit is essential before launching an affiliate program

Sound Bites

• "Influencers are the new oil."
• "Product-market fit is key."
• "AI is changing partner marketing."

Chapters

• 00:00 Introduction to SaaS and Consulting Growth
• 03:03 Tye DeGrange's Journey in Tech and Marketing
• 06:10 Strategies for Amplifying Reach and Revenue
• 09:05 Understanding Global Onboarding Differences
• 11:58 Common Mistakes in Partner Marketing Strategies
• 14:57 Case Studies: Transforming Client Partner Programs
• 17:59 The Role of Influencers in Modern Marketing
• 21:00 Actionable Tips for Building Partner Programs
• 24:04 Tools and Technologies for Scaling Partner Programs
• 26:50 Key Performance Indicators for Partner Marketing
• 30:11 Identifying Ideal Clients for Partner Marketing
• 33:13 The Impact of AI on Partner Marketing
• 36:02 Conclusion and Future Insights

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