This episode of monetizing your mental capital, hosted by Will Christensen, features Matthew Holman, an expert in e-commerce and subscriptions. Matthew shares his journey from starting in SaaS to becoming a full-time consultant, leveraging his unique experiences, including overcoming incarceration, to build a personal brand around subscription expertise. He discusses the importance of focusing on one's strengths, the value of personal experiences in providing consultancy, and how being incarcerated gave him a unique perspective on entrepreneurship and technology trends. Matthew also offers advice on consulting, including pricing strategies and the significance of specificity in services offered. Additionally, he touches on the mindset shift needed for successful entrepreneurship and the importance of referrals in building a business. The episode concludes with Matthew sharing impactful personal development insights and how to contact him for those interested in learning more about monetizing mental capital in e-commerce.

00:00 Introduction to Monetizing Mental Capital

00:26 Matthew Holman's Journey in E-commerce and Consulting

02:42 Unique Perspectives from Life Experiences

06:10 Navigating the Hype of Emerging Technologies

14:00 The Art of Pricing and Value in Consulting

24:23 Abundance vs. Scarcity Mindset in Sales

26:05 Unlocking the Power of Referrals and Discounts

26:56 The Surprising Truth About Customer Referrals

27:36 Leveraging Referrals for Business Growth

28:28 The Art of Asking for Referrals

29:33 Navigating the E-commerce Landscape: Shopify vs. WooCommerce

30:33 Building Relationships Through Referrals

31:57 Impact Stories: A Key to Unlocking Referrals

34:00 The Journey of Networking and Referrals

39:41 The Importance of Specificity in Networking

43:37 Insights on Subscription Business Success

45:06 Concluding Thoughts and Elevator Pitch Strategy