In this episode, Maggie Zwierko, Practice Partner at SalesStar North Carolina, joins The Art and Science of Complex Sales to explore how life sciences companies can unlock hidden growth.

Together, they discuss why many organizations think they have a sales process when they really have a sales method, why some of the most important customer conversations happen outside the formal sales team, and how better structure can improve both business performance and patient outcomes.

In this episode, you’ll learn:

• Why life sciences needs stronger engagement systems

• How hidden growth lives beyond the sales force
• Why process matters more than individual heroics
• How field-based experts influence growth and care
• What role to goal, role to role, and role to soul means
• Why better internal alignment can improve patient outcomes

Listen in to learn how life sciences teams can create more growth by making their best practices repeatable.