In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicability for smaller businesses.

The conversation also covers how to stay updated with HubSpot's frequent changes and highlights underutilized tools that can enhance business operations. The episode concludes with expert tips on maximizing HubSpot's potential for business growth.

Takeaways

• Small to medium-sized businesses face challenges like data cleaning and integration when using HubSpot.
• Investing in training is as important as investing in the tool itself.
• HubSpot's free CRM offers substantial value for small businesses.
• Creating smart workflows can automate repetitive tasks and improve efficiency.
• Utilizing HubSpot analytics helps in making informed, data-driven decisions.
• HubSpot is suitable for businesses of all sizes, not just large enterprises.
• Staying updated with HubSpot's changes is crucial for maximizing its benefits.
• Underutilized tools like lead management can significantly enhance tracking and reporting.
• HubSpot Academy provides valuable resources for learning and staying informed.
• Local HubSpot partnered agencies can offer personalized support and training.

Learn More: https://www.theedigital.com/about/events/hubspot-basics

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