Dr. Jeffrey Yip, Associate Professor of Management at Simon Fraser University's Beedie School of Business, offers transformative insights through his innovative "Listen and Build to Unlock Change" approach. Drawing on extensive research and practical leadership experience, Dr. Yip emphasizes that attentive listening is not just a soft skill, it is the foundational discipline that unlocks meaningful organizational change and drives effective leadership.
Dr. Jeffrey Yip’s research sheds light on the “listening paradox” the reality that listening is hardest precisely when it’s needed most, such as during conflicts, emotional situations, or employee grievances. Managers often default to a speaking reflex, prioritizing solutions over understanding, but Yip’s work stresses three critical perspectives: the listener’s own mental experience, whether the speaker truly feels heard, and the impact of structured formats (like interviews or meetings) on effective listening. His “Listen and Build to Unlock Change” approach, taught in executive programs, emphasizes gathering input through attentive listening and then acting on diverse perspectives to fuel innovation and drive organizational momentum.
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