On this episode of Attribution Nation, Drew Smith sits down with Tiffany Holland, Founder and Head of Marketing & Media Strategy at Consiglieri, to discuss how data-driven thinking transforms marketing organizations. Drawing on her career from agency life to now leading strategic initiatives, Tiffany shares how aligning analytics with decision-making creates smarter, more cohesive teams.

She shares why proactive measurement should be baked into campaign planning, how to uncover the “why” behind performance results, and why collaboration across disciplines is essential for long-term success. Whether you’re building a marketing org from the ground up, refining how your team approaches data, or looking to bridge the gap between strategy and execution, this episode is for you.