Dean Carignan and JoAnn Garbin, authors of The Insider's Guide to Innovation at Microsoft, delve into the strategies and practices that have driven Microsoft's most groundbreaking innovations over the past 50 years. From the Xbox revolution to the rise of Bing in AI, Dean and JoAnn share behind-the-scenes stories and insights into the company's approach to innovation. We discuss the risks of fast-following, how not to “get Googled,” the value of biomimicry and infinite innovation loops, the evolution from know-it-alls to learn-it-alls, how to transform a weaponized org chart to open-sourced, extreme collaborator. We talk about how entrepreneurs and intrapreneurs must be storytellers, boundary crossers (“habitual line-steppers”) and salespeople that always build coalitions. We also talk about creating a culture of trust where you can and must “Say It Ugly” to pretty it up later, together.