In this insightful episode, Leo Schottenstein discusses the journey of building MultiBase, a cutting-edge platform that provides on-chain analytics for Web3 companies. Learn about the pivot from their original iOS app to the world of Web3, and understand the crucial role of analytics in marketing and tracking on-chain activity. Leo delves into the key features and functionalities of MultiBase, including their focus on EVM chains and the potential for expansion to other chains. Discover how MultiBase helps Web3 companies track and analyze user data from both Web2 and Web3 sources, providing valuable insights that drive data-driven decisions.

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Chapters

00:00 Introduction and Background
01:28 The Importance of Y Combinator
08:48 The MultiBase SDK and Tracking User Behavior
10:41 MultiBase Features and Functionality
12:02 The Challenge of Prioritizing Analytics
19:05 Insights from Transaction History and Future Potential
20:49 Focus on EVM Chains and Potential Expansion
20:59 Introduction to MultiBase and their role in web3
21:23 Identifying Valuable Marketing Channels
24:09 Challenges and Advice for Founders in the Web3 Space
25:10 Fundraising Challenges in Web3
26:33 Finding the Right Marketing Channels for Web3 Companies
30:25 Setting Benchmarks for Web3 Companies
32:28 The Importance of Partnerships and Cross-Promotion
36:21 Upcoming Milestones and Developments from MultiBase
38:41 Addressing Challenges in the Web3 Space
40:02 Opportunities for Building in Web3

Leo shares the adoption process of MultiBase and the rich insights gathered from users' transaction history. Explore how MultiBase identifies the most valuable marketing channels and effective campaigns, setting benchmarks for retention, churn, and social media engagement. The conversation also highlights the importance of partnerships and cross-promotion for the growth of Web3 companies. Stay tuned to hear about the continuous improvements and new features MultiBase is adding to enhance their platform.

Key Takeaways:
* MultiBase provides on-chain analytics for Web3 companies, enabling them to optimize their platforms through detailed user behavior tracking.
* Analytics play a vital role in understanding user interactions and identifying areas for improvement in the user journey.
* The MultiBase SDK tracks users from ad clicks to wallet connections and transactions, bridging the gap between off-chain and on-chain data.
* MultiBase focuses on EVM chains with plans to expand to other chains, offering a comprehensive analytics solution for Web3 companies.
* The platform sets benchmarks for Web3 companies, guiding performance and highlighting the importance of partnerships and cross-promotion.
* Continuous improvements and new features are being added to MultiBase, enhancing its functionality and user experience.

Guest Socials 
- https://x.com/multibase_co 
- https://x.com/leoschotteth

Host Socials: 
- Twitter: https://x.com/jaxxdwyer 
- Farcaster: https://warpcast.com/jaxdwyer
- Website: http://buildingweb3.xyz/

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/