In Episode 1 of the Valid Podcast, Valid’s CEO Rahul and Diego, one of our seasoned Directors break down:

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• What Meta Value Rules actually are
• How they differ from cost caps
• Why small bid adjustments don’t move performance
• The 25–30% rule for meaningful impact
• How to test Value Rules scientifically
• Trial vs Purchase optimization differences
• Geo and age-based bidding frameworks
• When NOT to use Value Rules

All insights are based on live testing across 7+ app accounts and hundreds of thousands in spend.

If you’re running Meta ads for a mobile app, this episode is a must-watch.

Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.