Join us as we explore the intricate world of podcasting with insights from industry expert Matt Brown, who has navigated this landscape for over a decade. Discover the critical business strategies that can elevate your podcast from obscurity to prominence in a sea of more than 3 million shows. Matt emphasizes the importance of authenticity and dedication, revealing that many aspiring podcasters quit after just a handful of episodes due to the hard work involved. He shares his proven methods for securing high-profile guests and leveraging your podcast as a powerful lead-generation tool. Whether you're an experienced host or just starting out, this conversation is packed with actionable advice and strategies to help you thrive in the competitive podcasting arena.

Takeaways:

• Most podcasters quit after just a few episodes due to the workload involved.
• Authenticity is crucial in building trust and attracting high-profile guests for your show.
• Using a podcast as a lead generation tool can significantly enhance business networking opportunities.
• Video content can greatly expand your podcast's reach and engagement across different platforms.
• Many new podcasters overlook the importance of building their personal brand online.
• Understanding the right metrics to track can help podcasters focus on meaningful growth.

Links referenced in this episode:

• mattbrownshow.com
• secretsinfluence.com
• startuphustle.com
• entrepreneur.com
• amazon.com
• riser.com

Companies mentioned in this episode:

• Riser
• QuickBooks