What happens when you design a carbon removal business around the needs of real industries and real customers – rather than new tech? CO280’s Natalie Khtikian and Jon Rhone explain how their project development approach is transforming pulp and paper mills into high-quality, high-volume CDR hubs. Speaking with Jonathan Sisto, Managing Director at RBC Capital Markets, they share why unlocking private capital, not just public support, is central to their model – and to the future of CDR.