Join us in this episode of the Lifelong Customer podcast as Brad Hammond, host of the show, interviews Mike Donoghue, CEO at Subtext.

• Discover the fascinating journey of Subtext, a subscription-based text messaging platform, as Mike shares the inspiration behind its creation.
• Explore how Subtext aims to empower media companies, artists, athletes, and creators to establish genuine connections with their fans, moving away from the idea of renting relationships.
• Mike reveals the strategies Subtext employed to find product-market fit and scale their business, emphasizing the importance of early testing and iterative approaches.
• Gain valuable insights into pricing, marketing, and content creation, with a focus on telling compelling client stories.
• Uncover the lessons Mike learned as a CEO, including the significance of building a diverse team and the art of listening to the market.

Don't miss out on this episode packed with wisdom and advice for entrepreneurs and industry professionals alike!