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Unlocking Revenue Analytics w/ Kelsey White
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When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks.
These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots.
What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader cares deeply about—an enormous challenge.
In this episode of Call it RevOps with Raja Walia and Kelsey White, we look into how true, long-term growth and scalability efforts demand more!
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Signal & Stakes is a podcast for people who sit inside the decisions that shape how companies grow, compete, and survive. Each episode surfaces a real decision, the signal that was there, what was at stake, and what happened next. Not advice. Consequence.
Signal & Stakes is hosted by Raja Walia, CEO of GNW Consulting, and Akande Davis, VP of Operations at GNW Consulting.
Signal & Stakes is produced by GNW Consulting, a strategic marketing technology and revenue operations agency helping enterprise organizations make sense of their existing MarTech investments. Through the GNW Orchestration Framework, GNW Consulting helps companies connect board-level priorities to day-to-day execution, identify where AI creates leverage across go-to-market operations, and determine where human judgment should lead. Learn more.
Subscribe to Signal & Stakes on Apple Podcasts, Spotify, and all major podcast platforms. New episodes drop monthly. Follow GNW Consulting on LinkedIn for episode releases, show updates, and content on marketing technology and go-to-market strategy. Watch full episodes on YouTube.
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By GNW ConsultingSend us Fan Mail
When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks.
These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots.
What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader cares deeply about—an enormous challenge.
In this episode of Call it RevOps with Raja Walia and Kelsey White, we look into how true, long-term growth and scalability efforts demand more!
-----------------------
Signal & Stakes is a podcast for people who sit inside the decisions that shape how companies grow, compete, and survive. Each episode surfaces a real decision, the signal that was there, what was at stake, and what happened next. Not advice. Consequence.
Signal & Stakes is hosted by Raja Walia, CEO of GNW Consulting, and Akande Davis, VP of Operations at GNW Consulting.
Signal & Stakes is produced by GNW Consulting, a strategic marketing technology and revenue operations agency helping enterprise organizations make sense of their existing MarTech investments. Through the GNW Orchestration Framework, GNW Consulting helps companies connect board-level priorities to day-to-day execution, identify where AI creates leverage across go-to-market operations, and determine where human judgment should lead. Learn more.
Subscribe to Signal & Stakes on Apple Podcasts, Spotify, and all major podcast platforms. New episodes drop monthly. Follow GNW Consulting on LinkedIn for episode releases, show updates, and content on marketing technology and go-to-market strategy. Watch full episodes on YouTube.