Josh explores the often misunderstood realm of sales training, emphasizing that a strategic approach is far more effective than traditional training sessions. He highlights the importance of assessing a sales team's current performance and identifying the top 20% that generate the majority of results.

Instead of generic training, he advocates for a tailored strategy that focuses on leveraging the strengths of top performers while addressing specific market opportunities. Through real-life examples, Josh illustrates how companies can benefit from strategic conversations that prioritize meaningful outcomes over chaos. By aligning sales efforts with clear growth objectives, businesses can create a more focused and efficient sales process that drives lasting success.