In this episode, Stephen introduces the nine word email tactic, which is a simple and effective way to reactivate old leads in a company's database. He explains that traditional email newsletters with lots of text and images often get deleted, so it's important to keep newsletters short and sharp. The nine word email takes this concept even further by asking a simple question or making a simple statement to a large group of people. Stephen provides an example of how a property manager could use the nine word email to follow up with potential clients. He emphasizes the power of this tactic in reactivating lost leads and converting them into sales.

Takeaways

Keywords

marketing tactics, nine word email, reactivate leads, email newsletters, short and sharp, follow-up, database, property manager, conversion

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