In this episode, we bring you an insightful interview with Veronika Höller, a global senior SEO Manager for CompuGroup Medical. Join us as Veronika shares invaluable insights on expanding your SEO strategy beyond silos. Discover the power of leveraging multimedia content and effectively implementing SEO changes to drive organic growth. Gain practical tips on building trust with stakeholders and collaborating with other teams to enhance your SEO efforts. Veronika also sheds light on the potential pitfalls of using AI-generated content. 

Veronika is an experienced SEO manager who was responsible for helping an online shop during the Coronavirus Pandemic see its highest revenue in 15 years. She currently works as a global senior SEO manager at CompuGroup Medical, which is an international company in the health sector. 

Veronika’s LinkedIn: https://www.linkedin.com/in/veronika-h%C3%B6ller-1a93883a

Veronika’s Twitter: https://twitter.com/hollerveronika

Timestamps:

01:10: Veronika’s start in SEO

02:30: Multimedia content

06:08: Prioritization and implementation 

08:51: Building trust with stakeholders

17:38: Tips for presenting to stakeholders

21:12: Drawbacks of AI content

23:48: Why you should collaborate with other teams

27:08: How to broaden your approach to SEO

29:51: Veronika’s current projects and contact info