In this episode of The D2Z Podcast, Brandon Amoroso speaks with Collin Harrington and Hope Georgiou, co-founders of HG Media, about their entrepreneurial journey and the unique challenges they faced in the digital marketing landscape. They discuss the importance of Snapchat as a marketing platform, the impact of the TikTok ban on brand strategies, and how brands can effectively engage with audiences on Snapchat. The conversation highlights the significance of community building, authenticity, and the evolving nature of social media marketing.

Here's What You'll Learn:
❗Hope and Colin's journey led to the creation of HG Media.
❗Snapchat's unique positioning offers opportunities in a saturated market.
❗Educating brands about Snapchat is crucial for success.
❗Younger entrepreneurs face challenges in building credibility.
❗Communicating a vision is essential in marketing.
❗Brands should not assume their target audience.
❗Snapchat is effective for conversion-focused marketing.
❗Non-consumer brands can leverage Snapchat for engagement.
❗Smaller creators often have more engaged audiences.
❗The future of Snapchat depends on knowledge and accessibility.

Timestamps:
00:00 Introduction to HG Media and Founders' Journey
02:20 Challenges of Starting a Business in Digital Marketing
10:04 The Impact of TikTok Ban on Marketing Strategies
14:09 Identifying Brands That Thrive on Snapchat
18:14 Utilizing Snapchat for Non-Consumer Brands
24:07 Building Community and Authenticity on Snapchat

HG Media:
Linkedin - https://www.linkedin.com/company/hg-media-group-llc/
HG Media - https://www.hgmedia.us/about

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/